Marketing Manager

Job description

Faktion is one of Belgium's leading AI scale-ups and start-up incubators (Chatlayer, Metamaze and many more spin-offs to come). We are continuously pushing the boundaries of automation by implementing state-of-the-art technology and are now looking to expand our team with an ambitious, talented and entrepreneurial Marketing Manager with a strong focus on Communication, Content Marketing & Growth Marketing

Do you have a profound interest how emerging technologies can create substantial business value?

Are you triggered by the idea of working on projects or products powered by applied Artificial Intelligence? Are you all about being part of a professional family and having real impact on the success of your company? So, are you a potential #Faktionaut and do you have the leadership skills to build a team of likeminded marketeers around you?

As a marketing manager with focus on content marketing & growth marketing, you are a creative and all-round marketeer with hands on experience. You get energized by defining a stellar marketing strategy, but even more so by actually designing marketing experiments, testing them and implementing those that work. Your most important contribution, besides building the brand exposure and image, will be to accelerate all content generation initiatives within the organization and to setup and generate an inbound lead funnel, to help our sales colleagues becoming more effective in their activities. You have already helped develop, execute, and monitor marketing programs across a variety of channels and you have the necessary knowledge and technical skills to keep track of the performance of our marketing endeavours.You take the initiative to engage in both online and offline events and are capable to mibiolieze people from within and outside the organizations to make everything happen.

As our new Marketing Manager, you will:

• Define a hands-on marketing strategy and plan.

• Setup an inbound marketing funnel that is delivering MQL’s to the sales team.

• Generate incoming leads to be nurtured through marketing campaigns and. sequences

• Create valuable content and define the distribution strategy

• Setup (paid) marketing campaigns

• Create reports for measuring marketing efficiency and effectiveness.

• Suggest improvement plans to make our marketing efforts more effective.

• Provide support for organizing webinars, demo sessions, training sessions, etc. together with the Sales team.

• Represent our company at exhibitions and trade fairs.

• Coördinate with Marketing Agencies

• Build a marketing team for Faktion and its early-stage spinoff companies

Job requirements

You enjoy working in a fast-paced environment, have profound interest in how Artificial Intelligence can realize business value across industries and management domains. You are highly motivated to evangelize our offering in both Consulting and Software as a Service (SaaS) Products and have a previous experience in growth/digital marketing (3-5 years).

In order to contribute to this role you preferably have:

• 3-5 years of experience in growth/digital marketing in SaaS environments.
• 3-5 years of experience in working in a B2B environment that is enterprise oriented.
• English and Dutch language skills (fluent speaking and writing)
• Experience with Hubspot, Google Analytics, Google Ads, LinkedIn Ads, Mailchimp, Zapier, Canva,…. And all other tools you need do setup the inbound funnel
• Basic skills in design and copywriting or interested to acquire them on short term.

What you get in return

• Being part of a young dynamic team where you will be valued for your input
• Experience the true teamwork culture.
• A complete and competitive remuneration package
• Ability to grow with the growth of the firm.

Help in freeing humanity leveraging the power of the next industrial revolution via big data analytics and AI. You will really be making the world a better place!